To parlay your love into a business can be a difficult venture. But not impossible! She is one of my consulting clients and the amount of focus she places on her business is admirable. If anyone says that having a business online is as easy as some commercials depict it, you may need to talk to Paula.
Her website had to evolve as her business evolved. The exponential growth alone meant upgrading her cart at least three times. Having some one who can guide and support you is important. Having her item featured is certainly the icing in her success cupcake!